# Brand & Merch

One of the shifts in emphasis from the previous Viking Paper v1 is our general vision for the Viking Squad as a brand. Not only do we want NFT Vikings to be able to represent the squad through quality merch, but we also want to create something that will draw new people in.

Through storytelling, community engagement, and design, our goal is to create a strong brand that Web2 and Web3 people can immediately identify with and trust.

> #### [What does it mean to be an NFT Viking?](https://cardanothor.gitbook.io/viking-paper/overview/about)

### NFT Viking Merchandise

In an effort to grow the brand (and have some fun), we are planning to release high-quality, affordable Viking Squad merchandise. Some will be immediately available for free to holders of certain assets (Æsir, Bifröst).

The merchandise will be sold at cost to the NFT Vikings. The goal is not to use merchandise as another source of revenue.

<div><figure><img src="https://566384865-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9TkRn6vmzz4RgZujHS88%2Fuploads%2FYtu47bjIJNfPlr8hBHdT%2Ffront.jpg?alt=media&#x26;token=9c2fdc33-f83f-4930-8007-f01a730dafe7" alt=""><figcaption></figcaption></figure> <figure><img src="https://566384865-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9TkRn6vmzz4RgZujHS88%2Fuploads%2FYdNnllupq78SatGmJMtL%2Fback.jpg?alt=media&#x26;token=1d177c8c-8ab2-4331-88ac-a1de7bee4aa4" alt=""><figcaption></figcaption></figure></div>

<figure><img src="https://566384865-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9TkRn6vmzz4RgZujHS88%2Fuploads%2Fxfv0tVZcAYxsinM7M7WN%2Fcap.jpg?alt=media&#x26;token=64ce5d22-881a-403a-9113-f5e7ba976907" alt=""><figcaption></figcaption></figure>

### Consumables

As NFT Vikings, we want to live and breath the Degen life...Or drink it?&#x20;

We are currently planning to create an official NFT Viking consumable that can fuel our Viking Raids and minting sessions. More details will be provided in our Discord server.

<div><figure><img src="https://566384865-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9TkRn6vmzz4RgZujHS88%2Fuploads%2FFqqc40ZBKKeY8UvOPEKQ%2F5.jpg?alt=media&#x26;token=97a23d6f-9503-4763-ac9b-f72d81a0db18" alt=""><figcaption></figcaption></figure> <figure><img src="https://566384865-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9TkRn6vmzz4RgZujHS88%2Fuploads%2FlKLkJRqnmiMblSwoEESO%2FUntitled_Artwork.jpg?alt=media&#x26;token=0fbadfb5-73e7-4679-adf3-b0a9d08dd6a4" alt=""><figcaption></figcaption></figure></div>


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